Fundraising Tips, Questions, and Suggestions on How to Get Started
Questions to ask about your fundraising program:
1. What do we want to achieve with our Fundraising program?
- Remember: Start with a specific dollar goal in mind, both short term (30-90 days), and long-term. Working towards a goal of earning "as much as possible" is tough because you never know when you get there. Evaluate the goal by adding up the costs that you are fundraising for. Whatever you do, make sure that you keep it realistic: goals over $5,000 often mean multiple events, or should be planned as long-range programs. Try to be as specific as possible: Pay operating expenses, bring in an extra $10,000.00 for new equipment, uniforms, a mission trip, etc? How much money do we want to raise?
2. What is my contributor prospects profile (our group members and their friends, family, close contacts)? Are food products our best option? How about Promotional Items (wristbands, baseball caps, etc)?
3. What are the shopping habits of my “contributor prospect" profile? D o our contributors use the Internet? If so, can we get them to change their buying habits to generate income for the Fundraising Program?
4. What resources do I have as part of my team to execute our charity/nonprofit/school campaign?
- What Promotional products are best to bring PR, marketing and exposure to our campaign?
- What incentive/motivation prize is best to offer the “best performers” on my team? From the top “contributor prospect”?
- Set goals and quotas within a certain time period--for members of the team as well as for “contributor prospects”. Dollars needed divided by number of “contributor prospects” equals profit needed by each contributor.
TIPS / SUGGESTIONS FOR A SUCCESSFUL PROGRAM
1. Develop a good sales/,arketing piece you can either mail, email or use as a handout. If you can use email, develop follow-up emails/newsletters you can ‘Blast’ to your group on a regular basis. A short-term program will require frequent, short-interval follow-up (1-2 times per week). When you use a program like the YellowBrickMall, you’ll want an introduction letter to explain the program, then monthly and special event (Holidays, Valentines Day, Mother’s Day, etc) reminder messages. The YellowBrickMall is able to provide ALL of this to your organization.
2. Market, advertise, PR -- get people pumped and excited about the program. Make it perfectly clear what you want people to do to help you.
3. Group members will often make fundraising the last priority on their list. This is a particular challenge for group leaders, who are often themselves busy with school work, home work, other group activities, and of course, their social lives. It is important to start out with a specific list of group members that will participate in the fundraiser: A list allows group leaders to keep their sanity, and reach their fundraising goals, by making sure that everyone in the group pulls their own weight.
4. When possible, develop a plan that includes both short-term (quick, one week to one month) and long-term, permanent (if possible) Programs. Many group leaders think that more time is better, but that is often not the case. Keeping a fundraiser quick forces group members to participate because they can't put it off, while also making your job as the group leader much easier. BUT, using a program like YellowBrickMall will allow you to add extra revenue without constantly competing for the few discretionary dollars many of your members have available.
Offer a prize or incentive to the person that brings in the most money, or who works the hardest. The prize doesn't necessarily have to be big, either. Of course, a prize like $50 off a formal, a free uniform, or a free trip, but often something like getting out of a practice or meeting is enough "bragging rights" to motivate your group members.
Develop a comprehensive “Fundraising Plan” …Develop strategy…Plan..Plan..Plan….